Adventure Funds partnered with Brian Vaughan to finance a transition that keeps GU Sports an independent business thru a new generation of family ownership. GU was founded by Dr. William Vaughan in 1994 and is widely credited with creating the energy gel category in the US. Brian Vaughan leads the team at GU Sports today.

GU energy products are used by world class athletes and enthusiasts in running, cycling, triathlons, climbing, and other sports. GU's elite athletes include Heather Gollnick (5-time Ironman Champion), Amber Neben (2-time winner of the Tour de l'Aude), and Magdalena Lewy Boulet, an employee at GU for 8 years and a US Olympian in the women's marathon in Beijing.

GU's latest introduction is Roctane, a high power version of GU containing elevated levels of amino acids in a formula that, prior to June 2008, was available only to GU-sponsored athletes.

The company is based in Berkeley, CA. For more information and athletic inspiration, visit www.GUsports.com.